Cold Stone Creamery is one of America’s biggest ice cream chains. The current logo has been constant for over 3 decades and the brand calls for an update due to lack of fluidity. The new visual identity expresses innovation, wild combinations, and a colorful personality to cater to the younger audiences. The rebrand aims to make the packaging vibrant and engaging as if it resembles the same excitement one gets while eating ice cream.. Click here for the Detailed Brand Book.